- Inbound Dynamics marketing
- Gaming for Loyalty
- Delivering Tailored Research
- The Cheerios Effect
Clarus Securities: Delivering tailored investment research
Clarus Securities is an investment banking firm that provides financial advisory services. The firm offers securities trading, public offerings, private placements of equity and equity-like securities, corporate restructuring, and mergers and acquisitions consulting services.
"Clarus is dedicated to provide the best information possible on our covered companies in the most accessible form."
In early 2015 Clarus Securities approached Bensimon Byrne to provide a corporate rebrand and build out a new web platform that would better serve a wider audience of investors and business owners. Empowering the analysts and authors to get their research in front of their customers as quickly and easily as possible was paramount to the success of the website. In addition, providing the ability for the end user to curate, or select the type of information they received on a daily basis was another key factor in the success of the platform.
Bensimon Byrne took the lead creating an attractive and accessible corporate identity complete with print and digital assets. Brushfire North was then contracted to execute the website build and provide hosting and support services for Clarus Securities. Working with the User Experience team at Bensimon Byrne we developed a simple, yet elegant responsive website running on Agility CMS that focuses on the research compiled and created by Clarus Securities analysts and experts.
Once a user is registered and has access to the site they can learn about the company and the segments they specialize in, and jump right into the research section where they can follow specific sectors, companies, or analysts they may be interested in and view all their important research in a “my research” view. Users can also sign up for industry mailing lists associated with their interests to receive daily or weekly investment updates.
"We strive to be a key trader in our names. This speaks to the depth of our commitment to a story on an ongoing basis."
For the content team at Clarus Securities the new website allows analysts and content editors to simply plug their research into a set of word and excel templates that are easily imported into the CMS system providing a streamlined approach to publishing their content on the web. The research reports produced are accessible, responsive and allow users to view them on any device or download them for later.
The resulting website at http://www.clarussecurities.com is an elegantly simple website that puts a focus on what is important to the individual user. It allows Clarus Securities to disseminate important industry news and information to their customers and empowers those customers by tailoring the research information to only what interests them.